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Most marketers know plenty of information about building an internet business, but some of them know very little about sending large amounts of traffic to their websites.  Now, why is this the case?  I believe that learning about traffic generation requires you to learn a whole lot about how the internet is run as a whole.  When you understand how this online world of the internet functions, it greatly enhances your ability to build a successful and profitable business online.  The more you know about the internet, the more effective you will become in driving traffic to your web site business.  With this being said, every internet marketer should attempt to learn as much as they can about the world wide web and the internet.